it was a great experience visitng a mall in germany.. we went to meet ECE central manager who elebrated on how the company started and is now among the top 5 company in construction. the sucess story was long.. but what i loved the most in the presentation was the way the carry on research. they get questionnaire fill in the mall and outside to understand the customer footfall travel area and time of travelling. they had a map where they use to request the customers to pin the area where they are coming from. the mall is among the top 5 mall so they have 139 showrooms and around a footfall of 20,000 - 40,000 people per day. out of the footfall around 90% people shop. the reason for such a high customer base is -

• the mall have all the national and international brands
• its catering to the age group of 16-45
• its on the high way... so who so ever come they buy somthing for sure
• it has a parking space of around 4500 carsthey have easy access to the mall by bus and metro stationthey

we also saw some of the technical areas on the mall... they have 30 ac and a 12300 hourse power generator. every part of the mall is so well structured that nothing can go wrong .. they have emergency drill on every new store opening .. they change all the tube lights together so that there is no color difference in the light. every small and big details are studied properly. this mall has be rebuild again within 2000-20002 and the shops were operational. and for this company deadlines are important if they say the mall will open on 5 august it will.for there marketing they have events for children , cultural events and a monthly news paper. this news paper has a distribution to the near by zone. i loved the concept of news paper and map pin board the most.germans abide rules like anything.. one can never loose anything ever.. if u left your wallet in some room ... even after a week .. you can find your wallet at the same place...i am loving the exposure here. they are so systematic and so effecitient at their work... they love their work and are very loyal.. i have obsereved that people are bit reserved may be because we are staying in a village but they are very patient and helpful. we are facing a lot of travel and langauge problem.. so we need to take route guides from localites... because of communication problem it even takes 15 - 20 mins to understand what they are saying... but they make sure they solve our problems... i dont know why people dont speak english.. i guess it should be compulsory in every school