The next week was really interesting as I had lot of fun and learnt lot of new things about the European Market. I was quite surprised when I came to know that Germany is facing young fashion problems majorly because of population as people fall in the age group of 35-65. People here spend money mainly on accommodation, food and international travel. Learning all these new things about a completely different country was a really good learning experience. The brands here do not have problems selling clothes but they face major issues while selling their brand image. We all went to Madonna which is a very famous brand for the youth and sells affordable fashion- we all did order training there (we made teams and calculated square per feet, were given a budget to buy the merchandise and in the end we displayed the collection for October which had less of colours and more of basic wear as preferred by Germans). They appreciated us and guided us how do we have to go about buying the merchandise in Germany keeping in mind the target market. I even studied basic German here which was a nice experience though it is difficult. Next we had a class with Mr. Reddy who taught us more about the German culture and what the problems are faced by Germans- sense of social apathy, social envy, and German victimisation, thrifty; do not trust easily, collapse of the family model. Later in the day LDT had a barbeque organised for us which was a delightful experience and we even participated by helping them in cutting vegetables, setting the table, etc.
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