Last week we had a couple of field visits which made us do the practical implications of our theories. Firstly we went to Stuttgart to BREUNINGER which is one of the biggest shopping malls consisting of all the big brands from Burberry to Gucci. The mall is designed in a very organized manner- different section for bags, watches, clothing and the merchandise has great depth. There we were asked to do a group activity and study the target market and best selling products of two brands (luxury brand and the other chosen was young fashion). The mall has both luxury brands as well as economy ones-everything is provided under one roof catering to all segments of the market. After the activity got over we had time to go for our own personal shopping which made my day. After our shopping spree, the teacher in charge took us to this India restaurant ‘PUNJAB GARDEN’ where we had Indian food which was decent though nothing compared to Delhi food. The next day we all went to METZINGEN which has Hugo Boss Factory where all the exquisite pieces are made consisting of all the latest machinery and great care is taken of every merchandise. Their technology and product line was far efficient as compared with Indian production. Even the pattern was computerised and they had two different 2inch n 5 inch cutting machineries. At every stage of production the merchandise was iron although normally the merchandise is ironed after the final production. The tailor even had hand done hemming to make sure that the customer pays extra in return. It is the most expensive brand in hugo boss. They had different machinery to even press the sleeve shoulders. Metzingen has factory outlets of all the brands be it Burberry, Esprit, S.Oliver, D&G, etc. there is a huge variation in prices and one can shop at discounted prices. I had lot of fun and enjoyed thoroughly.